Packaging Lab, is a Melbourne-based packaging company with headquarters in Beijing, China
This Melbourne based company has prioritized in educating and making eco-friendly options achievable for small and medium scale businesses. While they specialise in coffee branding, their main aim is to be the One stop packaging Solution expect.
Manufacturing and Packaging industry
Web Design and Development | eCommerce
With their strong portfolio and manufacturing background from China, Packaging Lab wanted to penetrate the Australian packaging market. Instead of having a retail store, the senior management wanted all interactions to take place via a digital platform in order to speed up the marketing process and to increase the customer reach.
With the given opportunity, Linking Integrating developed a digital platform which now enables its users to have an effective and a pleasant experience when browsing, selecting & buying goods. Linking Integrating also automated the operations to reduce human interaction from the buying, all the way to the distribution process.
Linking Integrating provided a content management solution for Packaging Lab to update their website content as well as their eCommerce platform with products and categories.
A payment gateway and customer correspondence with dispatch details to complete transactions along with a CRM to manage campaigns for future marketing purposes was also integrated into the system by Linking Integrating. With these improvements Packaging Lab is now operating their business in Australia with a complete digital platform and digital process.
Packaging Lab is now operating their business in Australia on a complete digital platform and digital process. They are engaging with digital marketing activities to increase awareness.