Packaging Lab, is a Melbourne-based packaging company with headquarters in Beijing, China
Manufacturing / Packaging
Web Design and Development | eCommerce
Packaging Lab wanted to penetrate in to the Australian packaging market with their strong product portfolio and manufacturing background from China. Having a retail store and establishing a shopfront is not the way that the senior management wanted to first establish the business. Packaging Lab wanted all interactions to be digital and through a digital platform to speed up the time to market and increase customer reach.
Packaging Lab engaged with Linking Integrating to develop an effective digital platform where users will have effective experience and pleasant journey in browsing, selecting and buying goods as well as automate the operations so that less human interaction is involved in the buying to distribution process.
Linking Integrating provided a content management solution where Packaging Lab can update Website Content as well as their eCommerce platform with Products and Categories, Linking Integrating integrated a payment gateway and customer correspondence with dispatch details to complete transactions. Linking Integrating also integrated CRM for managing campaigns for future marketing purposes.
Packaging Lab is now operating their business in Australia on a complete digital platform and digital process. They are engaging with digital marketing activities to increase awareness.